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February 2019  METROPOLITAN EXPO  ATHENS • GREECE
A WORLD CLASS
TRADE SHOW
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Exhibition Profile

Exhibition Profile
HORECA is a leading international exhibition for the provisioning and equipment of Hospitality and Foodservice companies. It is organised yearly and brings together Tourism professionals with the supply chain of Hospitality and Foodservice industry!
Being strongly supported by, and with the participation of the sector’s major institutional bodies, HORECA has been consolidated as a great event of high prestige and importance, among the best of its kind in the world. Apart from being an undisputed institution, HORECA is rightfully considered as the most influential commercial forum for the tourist industry in Greece, the Balkans and Southeastern Europe.




Year by year, thousands of professionals from hotels, restaurants, cafeterias and other Hospitality and Foodservice companies across Greece, crowd the exhibition halls looking for new and innovative solutions of the supplying market in order to modernise, equip or renovate their businesses.
Moreover, HORECA is a live exhibition, a platform for innovations that aims at providing its visitors with high-end training and specialisation in their field through a series of special events targeted to each visitor category (seminars, master classes, open discussions, competitions and live demonstrations). Τo conclude, HORECA is the great yearly meeting point for all Tourism, Gastronomy and Coffee industry professionals!
 The fastest growing exhibition!
Despite the difficult economic circumstances HORECA, unlike other exhibitions, managed to considerably increase all its basic measures and become the largest exhibition in Greece! Very few exhibitions even at international level have managed to increase their exhibition size by 600% in only 13 years.


Horeca 2018 εκθέτες και εκθεσιακός χώρος ανά έτος
Horeca 2018 εκθέτες και εκθεσιακός χώρος ανά έτος


Visitor Categories:

HORECA interests professionals and business traders from the following categories:
• Hotels
• Rented Rooms – Hostels
• Hotel F&B Managers
• Εxecutive Chefs - Cooks
• Agro-tourism businesses
• Food Wholesalers
• Catering Chains
• Catering Companies
• Coffee Groups
• Restaurants
• Grill Houses
• Tavernas - Ouzeri
• Canteens - Snack Cafes
• Cafes
• Bars
• Entertainment – Leisure Venues
• Closed market Canteens
• Fast Food - Pizzerias
• Bakeries - Patisseries
• Confectionary Workshops
• Bakery, Confectionary & Ice Cream Manufacturers
• Architects - Decorators
• Construction Companies
• Machinery Trading
• Equipment Trading
• Organized Retails
• Ship & Airplane Catering
• Tourism School students
• International Buyers 

HORECA 2018 visitor analysis
Turnout by hoteliers and small accommodation owners at this year’s HORECA was higher than any other year. HORECA once again has managed to bring together over 125,000 executives from 49,712 businesses in the Hospitality and Foodservice industry. It is worth mentioning that attendance with personal barcode invitations has increased by 40% compared to the previous event.



Horeca 2018 visitors by sector



56% of visitors came from the Greek Region

Impressive was the representation of entrepreneurs and professionals of Hospitality and Catering from the Region. Based on data from barcode invitations, 56% of visitors came from the Greek Region.


Horeca 2018 visitors by region

Special Events
In order to respond to its visitors’ need for knowledge and expertise, HORECA hosts a series of innovative events in collaboration with the leading institutions from the Food Service and Hospitality industries, which attract the interest of thousands of professionals.